Regulation
Rome and Lazio GTO Regulation
Sect. 1 - Introducing the GRAND TOUR OPERATOR
Sect. 2 - Goals
Sect. 3 - Circuit access requirements
Sect. 4 - Categories associated to the GRAND TOUR OPERATOR circuit
Sect. 5 - Evaluation Committee
Sect. 6 - Access to GRAND TOUR OPERATOR
Sect. 7 - Suspension or withdrawal of the registration
Sect. 8 - Use of Logo
Sect. 9 - Promotional Activity
Sect.10 - Monitoring Activity
Sect.11 - Personal data processing
Sect. 1 - Introducing the GRAND TOUR OPERATOR
Region Lazio and City of Rome Tourist Board (as follows ATLazio) main activity is to promote the regional territory in order to attract increasing tourist flows. This activity includes the production of promotional material, the organisation and participation in trade fairs, Road Show, workshops, meetings and other initiatives of promotion and communication in Italy and abroad.
These measures, implemented to benefit the overall economy of the territory and all operators performing in the tourism sector, aim at meeting demand and supply, thus increasing the possibility of marketing the Tourism Product.
In order to make all promotional activities more effective, ATLazio constitutes the Grand Tour Operator circuit consisting in a data system capable of selecting, categorizing and characterizing Tourism companies skills so that the company strengths will be highlighted and customer target spotted.
The participation to Grand Tour Operator is voluntary and free of charge. Registration request entails the acceptance of the whole regulation.
Sect. 2 – Goals
The circuit GRAND TOUR OPERATOR addresses operators and its main purpose is to identify tourist structures and professionals who represent the real Tourism Offer of Lazio Region.
In particular, it aims at achieving the following goals:
• Promoting Tourism Offer with quality and reliability features, in order to facilitate the search of Italian and International Operators operating in our region
• Enabling a continuous exchange –website- between local supply and Italian as well as foreign demand through the creation of a database of operators participating and a database of Italian and foreign operators, divided by Country of origin activities carried out.
The above database will be used by Regional, Italian and foreign operators functioning in Lazio Region to establish direct contacts and improve Product Marketing
• Establishing the implementation of a forum where foreign operators can directly address questions and requests concerning specific tourism services and products.
.• Producing promotional material in which, in addition to promotion of the territory, destinations and tourism product, company offering are marketed.
• Identifying, accommodation facilities and operator compliant with certain requirements or customers typology within the members of the circuit and reward them as examples to set. These members will be invited to promote the whole Lazio Region offer to trade fairs, workshops and educational arranged for buyers and press.
• Providing case studies and analyses of foreign markets with special indications on Tourism trends and Tourism market (emerging countries, typology of travellers, features of the consumers, etc.) produced by the Regional Tourism Observatory..
Sect. 3 –Circuit access requirements
Grand Tour Operators circuit is suitable for accommodation services, Hotel and Tour Operators offering incoming services and operating in Rome and Lazio Region, associations linked to incoming tourism.
At least one of each Company Operational Office shall be located within the regional territory of Lazio. Each company shall comply with all administrative regulations and authorisations, as well as Safety and Disabled Facilities regulation.
Grand Tour Operators circuit will be available for companies possessing all requirements specified in Art. 4, those being indicated in the fill in application form (Annex to this Regulation) and reaching a minimum score, calculated automatically from the questionnaire, equal to more than:
A. 30 points in the case of three star hotels, accommodation;
B. 60 points in the case of four and five star hotels, accommodation;
c. 40 points in the case of incoming tour operators
D. 25 points in the case of enterprise associations.
Sect. 4 - Categories associated to the GRAND TOUR OPERATOR circuit
The companies reaching minimum scoring required mentioned in the previous section shall acquire the status of Hotel/Associated Operator of the Grand Tour Operator circuit.
The best-associated companies will be selected as “set- example” –as follow “testimonial”- companies. Those shall demonstrate to have specific localization requirements and particular features to select them as companies of excellence in term of tourist vocation, target of customers for localization on regional territory.
The scoring from becoming a testimonial company shall be evaluated by the committee. The evaluation scheme is regulated by internal regulations and procedures, which will be published on the website each year.
The “testimonial” will be prioritised in B2B events organized by ATLazio and will be involved in educational arranged for buyers and press.
Sect. 5 – Evaluation Committee
ATLazio founded an Evaluation Committee, formed by three members carrying out the following tasks:
• Examine the questionnaires and draw up the results in assessing the score reached by each applicant
• Activate access procedure to the Grand Tour Operator as requests are received
• Communicate successful/ unsuccessful request to applicants
• Grant/revoke/ suspend Membership in the event of unfulfilled requirements detection
• Propose updates/changes within Membership Regulation
• Collect and analyse complaints received by those using the facility
• Re-assess the parameters of the qualifying requirements periodically.
The Committee is nominated by the Director of ATLazio being a member of the Committee himself as per Regulation.
Sect. 6 - Access to GRAND TOUR OPERATOR
The application for accessing the Grand Tour Operator circuit shall be made directly on line. The application is available on ATLazio website www.atlazio.it by filling the questionnaire of selection and qualification prepared for specific type of tourism enterprise.
The information provided is examined by the Evaluation Committee and, acting on the principles of the marks obtained, will communicate acceptances or refusal of the application within 30 days.
Applicants minimum scoring for type of structure and for types of offer shall be deemed associated to the Grand Tour Operator circuit. The company receives communication of successful registration via e-mail (to the address indicated in the questionnaire), as well as an ID and Password to access a dedicated website section for tour operators operating abroad.
The website section dedicated to operators operating abroad is formed by a series of commercial information concerning their intentions to start-up or expand operations in Region Lazio.
The questionnaires produced for operators operating abroad will be filled by ATLazio staff
should the operators participate to promotions or initiatives organised by ATLazio, or directly online should the operators visit the website.
Sect. 7 - Suspension or withdrawal of the registration
The Temporary suspension or definitive withdrawal of the registration to the Grand Tour Operator circuit leads to automatic withdrawal of the right to use the logo. The Evaluation Committee can take this decision any time a Member action or behaviour is perceived as a threat to the image of the Grand Tour Operator circuit.
The temporary suspension or definitive withdrawal of the registration can occur upon assessment of third party (other users) complaints received by ATLazio should they reveal correct upon verification.
Voluntary withdrawal to the Grand Tour Operator circuit can be requested by writing to ATLazio at any time.
Sect. 8 - Use of Logo
Active Members of the Grand Tour Operator can use the logo to implement in own promotional material under request.
Active Members shall utilize the logo correctly and according to the following:
1. The logo should only refer to the infrastructure/service registered to the circuit
2. The logo can be enlarged or reduced, however it shall allow the reading of the wording and the vision of its symbols.
3. The logo may be used on headed paper, on promotional material and advertising, in web pages or for decalcomania.
4. The logo can be reproduced in Black and White or colour printing however, it should reproduce its original colours.
5. The logo shall not be modified.
6. All adulteration will be sanctioned resulting in the suspension or the withdrawal of the membership.
Sect. 9 - Promotional activity
Upon successful registration to the Grand Tour Operator circuit, the new member will be inserted in a specific publication destined to the promotion of the service offered.
ATLazio will use the database containing a complete list of members of the Grand Tour Operator circuit for promotional events by advertising the regional offer contained in it.
Sect. 10 - Monitoring Activity
The Evaluation Committee may check information contained in the questionnaires should complaints be received .The checks may be carried out by staff of ATLazio or by external companies specially made responsible and be completed with the presentation of a full report to present to the Evaluation Committee
Sect. 11 - Personal data processing
Personal data provided on the application form or subsequently required are processed by ATLazio in respect of the laws and regulations in respect of Data Protection Act and complying to the Legislative Decree no. 196 of 30 June 2003 -Act concerning of the protection of personal data-.
Personal data processing operations are required in order to manage the participation of companies in the Grand Tour Operator data system, according to the procedures provided for in this Regulation. Personal data is processed for the duration of the Grand Tour Operators and are stored after expiry and/or withdrawal for exclusive administrative purposes.
Each company that provided data to be inserted in the Grand Tour Operator data system has the right to obtain confirmation of existence of own personal data, to know content and origin, to verify the accuracy or request integration, to update, to rectify, to cancel, to restrict into anonymous information or blockage of data used should be in violation of the above referred Act in respect of the protection of personal data and to oppose in any case, for legitimate reasons, their processing, at any time by communicating it in written form, to ATLazio at the following address: info@atlazio.it.